Botev (Plovdiv) has entered into a partnership with Primorsk, the popular seaside resort is now an official travel partner of our club. Thanks to the agreement, all supporters of the “yellow-black” who visit Primorsko will not only be able to get to know the beauties of the unique coastal city even better, but also get involved in a number of games and campaigns aimed at their favorite club.
Attracting Primorsko as an official tourism partner is another step for Botev in its quest to operate on a European model. It was important for our club to partner with a local resort that can provide a unique experience for every canary fan.
Primorsko is one of the traditional resorts that the residents of Plovdiv prefer for their holidays. In the course of not only the summer season, but also throughout the year, supporters of Botev will be able not only to enjoy the sights of the city, but also to get to know its history in more detail, and to participate in a number of campaigns organized jointly with Botev. The endless sandy beaches, the combination of calm and stormy sea, the beautiful promenade, and the variety of cultural events in the central square will await all Botevistas who wish to enjoy a truly unforgettable holiday.
“Every big club in the world has an official travel partner and we are proud to be the first Bulgarian football club to have such a partnership. The partnership with Primorsko has the potential to expand the scope of the “Botev” brand at the national level and to help business cooperation with our other business partners. Historically, Primorsko is a preferred summer destination for people from Plovdiv, therefore we plan to use all the marketing potential at our disposal to move an additional tourist flow in this direction. The partnership with Primorsko opens up an opportunity for us to implement various campaigns, which I am sure will appeal to our fans. The goal is to build something unique for Bulgaria and to build on this partnership in the coming years,” said Alexey Kirichek – executive director of Botev.
“Plovdiv is a targeted area for our tourism plans. The opportunity to partner with one of the symbols of the city, such as Botev, opens up a great opportunity for us to demonstrate to their numerous fans the unique conditions for rest that Primorsko provides. The campaigns we have planned aim to promote the new image of Primorsko that we have built, as well as to inform the public that it is not a destination only for sea tourism, but can be visited all year round, because of the unique nature and historical sites. which we have at our disposal”, shared Ivan Gaikov – Mayor of Primorsko. “Botev’s good performance in European club tournaments is a prerequisite for our advertising to reach foreign tourists as well, which is an additional added value for our resort. We are enthusiastic in the first year of the partnership to lay some solid foundations on which to build and show that in Bulgaria tourism and sports can help each other.”