Upcoming match:

Bulgarian Cup: Etar - Botev

Next game:

Etar - Botev

Marketing and advertising

PFC Botev has a broad portfolio of marketing and advertising opportunities aimed at connecting businesses with their target audience and improving communication with the end customer. A dedicated sales team works closely with companies to ensure campaigns achieve maximum results.


This season, the club has expanded its advertising opportunities to include its digital platforms and social media as a place for businesses and fans to interact

on a regional and national level.

From traditional seasonal advertising, to opportunities for targeting and communicating with key audiences, to engaging potential customers, Botev offers a wide range of inventory tailored to meet a company’s specific needs.

Advertising and sponsorship packages

Become a part of Botev Plovdiv in season 2023/24

An easy and effective way to reach and target a wide audience of potential customers. Club card holders are loyal, active and engaged with what’s going on in the club. Our business partners can become part of the portfolio of companies offering preferential terms to “yellow-black” fans, thus benefiting from the turnover of new customer base. We offer branded placement on the club’s official website, as well as multiple activation opportunities on game and non-game days.

We create customized packages for our partners based on their needs and goals. These can be a mix of promotional vinyls, digital advertising, match day activities and additional business perks.
Contact us so we can help you reach the large “yellow and black” audience in the most effective way possible.

A great opportunity for small businesses to position themselves among recognizable brands, reach new customers and communicate their products and services to Botev fans. Holders of such a package can also benefit from a certain amount of VIP tickets or season passes during the season.
Contact us to get more information and become part of the big “yellow and black” family.

For the first time in Bulgaria, companies can benefit from the combination of advertising and the use of skybox on the day of a match.

The package includes:

  • Welcome drink
  • Use of a 10-seater skybox for the selected match
  • Catering
  • Alcoholic and non-alcoholic beverages
  • Service staff during the event
  • 2 parking spaces
  • 1 min LED advertising time in the official 90′
  • 2 min LED advertising time before the game
  • 2 min LED advertising time at half time
  • Rotating company logo on the official dashboard
  • Company logo on the official letterhead for the match
  • Company logo on digital match banners in social networks
  • Tag the company page in the Club’s social media matchday post
  • Special announcement of the match partner by the stadium announcer
  • Company logo in the pre-roll of the official match video
  • Match jersey, signed by Botev players

Cat. A matches: 3,000 BGN excluding VAT

Cat. B matches: 2,500 BGN excluding VAT

Digital advertising in football is becoming one of the most powerful engagement tools. With a digital advertising package, you’re not just buying ad inventory, you’re building audience engagement – driving affinity to turn our fans into your fans.

We can take your marketing messages beyond the stadium with our personalised social media posts. Botev’s marketing and media team can assist you in creating digital content and its implementation. Collaboration with players and individuals from the club to achieve high engagement and brand awareness.

Contact us for more information.

You can choose how to position your brand at Hristo Botev Stadium and Nikola Shterev – Starika Football Complex:

Official scoreboard
Positioned to be seen by more than 90% of stadium visitors, the official scoreboard is a perfect choice for communicating matchday announcements, including preferential pricing or special terms on products and services.

Static advertising vinyls
Plenty of different size and location advertising position for static vinyls, both at the stadium “Hristo Botev” and the football complex “Nikola Shterev – Starika”.

Roll banners
Become part of the match day experience with a personalised roll banner positioned in a key stadium location, visible to the targeted audience.

Branding zones
An innovative way to connect with fans on a whole different level by branding a specific area with your company logo – catering areas, sports areas, elevators, stairwells, children’s areas, play and photo areas and much more.

LED screens around the official pitch
Available for the matches of cat. And with games having high TV ratings, these LED screens are a great opportunity to get great media coverage before and during the game, as well as high engagement among fans in the stadium and on the small screen.